Tagged
- Measurement E-commerce Software
A panicked client email, verified line by line — and three claims corrected
An e-commerce software client sent an alarming email: traffic had dropped hard, roughly 1.5x worse than usual, and they'd lost a large sum in ad revenue that week. AOS refused to take the narrative at face value. It checked each claim against owned data, produced a verdict table that corrected all three claims as false, and identified the real problem — ROAS erosion driven by average order value falling ~17.6%.
Read the call →87% - ArticlePaid Budget Allocation
Before you buy more traffic: find the lever already in your data
The standard response to a pipeline shortfall is a budget increase. Three data checks — conversion tracking, dormant nurture, and dead campaigns — usually find a bigger lever first.
- ArticleBudget Allocation
Is your paid-search budget misallocated?
How to tell when paid spend is cannibalising organic — and what a defensible reallocation looks like.