Feed audit

For anyone selling products: what is in the feed, what the platform made of it, and what quietly dropped out along the way.

Why this is its own audit

A feed is the longest statement a retailer makes to a machine, and almost none of it was written by a person. The catalogue, the category tree, the prices, the stock, and which search the account attributes to which category — all of it assembles itself, and the weight ends up wherever rows were easiest to add.

A feed excluded from a campaign does not announce itself. The campaign keeps running, the spend keeps going somewhere, and the products it was built for are simply absent.

What we read

• What the feed says you sell, against what you actually sell.
• What the platform accepted, what it rejected, and what it silently reinterpreted.
• Which products are reaching campaigns and which have fallen out of them.
• Whether the category structure matches the way buyers actually search.

And then what?

Level one and level two — the numbers and the market picture. A feed is worth monitoring rather than auditing once, because it changes every day and breaks on days nobody was looking.

How to start

Tell us what you are trying to fix — the account, the channel, what you have already tried. That is the whole first step.